This was a DREAM of a day.

Last Monday I got to meet Rachel + Tim in person, FINALLY after all the emails, voice memos and phone calls in preparation for our shoot!!! The energy was everything. We’ve spent the last few weeks planning, mapping, mood boarding + giggling over the potential of their first Merch Launch~ and it finally came to life.

Rachel + Tim are the founders of Clutch Cult. A moto brand built on the belief that adventure is for ALL who seek it.

Meaning no exclusivity, no judgment, no cliques.

“We are for the city-escapees, the vanlifers, the wanderers. We are for the folks who feel called to explore, to go deeper, to reach higher. We are for those with an unquenchable thirst for life and all its mysteries.”

Here’s a look into some of the photos from our day. You can find more and your very own Clutch Cult apparel at clutchcult.co.

If you were wondering what it looks like to do a branding session with me~ here it is.

I’ll start creating a Pinterest board w/ inspo for everything from posing, creative ecomm, lighting, styling, + any niche detail you can think of. We’ll scope out location(s), do some model scouting, vendor rentals, etc. Between our voice memos ‘n emails, I’ll be fine-tuning a PDF/shoot deck with final details, visuals, timelines + alll the good stuff.

Clutch Cult - MOOD PDF (Pages: 2, 8, 11.)

Clutch Cult

“We are for the city-escapees, the vanlifers, the wanderers. We are for the folks who feel called to explore, to go deeper, to reach higher. We are for those with an unquenchable thirst for life and all its mysteries.”

Carey + Sam

Just Married